NYTA Foundations of Entrepreneurship - Building Your Brand

****PLEASE REGISTER FOR THIS EVENT AT http://bit.ly/2H4R5JY****

Building and managing a brand is critical to the success of any company, regardless of age, size or market cap. In this workshop, we will equip you with the tools to begin building your startup’s brand. Through a series of exercises, we will focus on three key areas:

Identifying and understanding your key customers
Defining your competitive advantage
Finding your brand voice and positioning

****PLEASE REGISTER FOR THIS EVENT AT http://bit.ly/2H4R5JY****

About the Facilitator:
Amol Rana is a Creative Agency Lead at Google in New York City. He partners with clients and creative agencies on making the most of Google and YouTube to drive business and brand goals forward. Prior to joining Google, Amol held senior positions at Grey New York and the Dallas Mavericks, where he helped build, manage an activate brands through integrated marketing, advertising, experiential, PR and partnerships. Past clients include P&G, AT&T, Volvo, Canon, Marriott, American Airlines, Papa John's, UNICEF and Eli Lilly, among others.

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